Social Media Toolkit

This Social Media Toolkit was designed to help high school counselors, educators, partner organizations, parents and community leaders engage students by sharing college and career information. These easy-to-use graphics can help promote events, remind students and families of important deadlines, increase awareness of the opportunities that come with securing postsecondary credentials and more.  Here are some general guidelines for how to use this toolkit. You can click on any of the icons below to find social media images related to each category.



Deadlines          Events          Did You Know?


If you need help knowing when to share your post to social media or when to text your students, we’ve created a helpful social media and events calendar to help you plan ahead. The calendar shows when the events are happening, so make sure to schedule your post or text in advance.


Guidelines for Use

  • Please do not alter or change the graphics.

  • If you have specific ideas, concerns or needs, please contact our Communications Team at


Example: FAFSA Opening Day Graphic

Opening Date Graphic