Counselor Resource Alert: Social Media Toolkit

This year, Get2College is launching a new social media toolkit, designed to help counselors, college admissions staff, parents, and community leaders engage students by sharing news and college access information. The toolkit will be available on our website and will include information about the FAFSA, ACT dates, College Signing Days, state financial aid deadlines, degree and college types, sources of financial aid, and more.

The Get2College social media toolkit is free and easy-to-use and can be found under the “Educators” tab at get2college.org. Each post is formatted for individual social media outlets including Facebook, Instagram, Twitter, and LinkedIn. 

Here’s how to Use It:

  1. Find the graphic that best fits your needs.
    Consider which platform you intend to post to. Make sure the graphic you select corresponds with the platform you will be using.
  2. Download the graphic to your device.
    If you are on a mobile device, the graphic may save to your photos. If you are on a computer, you can choose the best place to save the graphic. Take note of where you save the graphic so you can find it later.
  3. Compose your post.
    Open the social media platform where you want to post the graphic and choose to create a new post. Choose to add an image to your post and write a custom, personalized message to go along with the graphic.
  4. Make sure to Tag and Hashtag
    When you mention specific people, businesses and organizations by using “@” before their screenname, more people will see your post. Be sure to tag the specific people or groups who you want to see the post and make sure to tag Get2College and Woodward Hines! Also, when you add hashtags to your post, more social media users outside of your friend group may be able to see your post. A few examples of a hashtag are #scholarships, #financialaid, #MondayMotivation and #FlashbackFriday.
  5. Post during high-traffic days and times.
    Think about when your followers are online and publish your post when more people are likely to be scrolling through their newsfeeds.